A quick Google search will generally define greenwashing as follows (gotta love our friend Google):
“Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is.”
No event or business may ever be certified as green or carbon neutral, until after the event or business greening has taken place, and then further audited and accredited as such by an outsourced third party. We have teamed up with some fabulously passionate individuals and organizations to make sure this is always carried out in a thorough and fair manner that has lasting benefits for all involved.
We do, however, understand that some may feel the need to start dipping their toes into the green pool in a slower manner, and that it is journey; and for this reason we are happy to implement certain steps on a smaller scale without auditing and certification. Events and businesses that choose this route will not be able to declare their gatherings or day to day operations as green or carbon neutral, but rather may communicate their intention of a commitment to an ever developing process.
Sustainability is an ever changing, growing and evolving journey, and we at GingerBiscuit intend to constantly keep up to date with this in a manner that operates from a place of integrity and commitment to our vision at all times. We gladly welcome and respect feedback from all our clients and suppliers to further aid us in this endeavor.